build with intention.
I'm a full-stack software engineer, customer driven and obsessed with beautiful design.
I've always been drawn to making things - from designing a coffee machine as a kid to attempting to build an Xcode app in elementary school. I have an innate need for things to look good, and find equal satisfaction in getting the UI just right as I do squashing a business logic bug. But above all, I love building products that people want to use.
I've had an unconventional path to get here, but each experience has shaped me into the engineer I am today.
Let me show you...
At early-stage startups, I spent my days driving at the questions: what do customers really need? What makes our company different? And how do we scale to reach more users?
As a technical consultant, I worked side by side with clients on their hardest problems. I helped quant researchers integrate LLMS into their workflow when ChatGPT was still relatively unknown. We had to build the answers as we went.
As a VC analyst, I sat across from founders and learned what gets funded and why. It always came down to the market, timing, and the team. Now when I build, I'm asking: does this have a real market, and are we the ones to build it?
When I build, I draw upon each of these experiences. I want to create products that are beyond functional — but intentional. The kind of product that makes someone feel like it was made for them.
Koicha started with a personal frustration: finding good matcha is harder than it should be. No centralized platform, vague flavor descriptions, and no way to know if a blend is worth trying before committing.
Koicha helps you discover matcha through a personalized taste profile and curated catalog with flavor-based tagging. Matcha curious? A guided quiz points you to the right teas for your palate.
Designed with Figma and built end-to-end with Angular, Django, and PostgreSQL.
